Sponsor the West's Premier Cycling Challenge

Put your brand in front of thousands of cyclists from all over the world! The Death Ride® - Tour of the California Alps is an opportunity to get brand recognition, connect with the outdoor community, and foster an ongoing love for cycling.

Silver Sponsor

1 ride entry, expo booth space, your logo displayed on our website with a link to your business, your company name printed on the official event t-shirts sponsor banner placed at the event, and more.

$500 cash sponsorship

Gold Sponsor

3 ride entries, 1 expo booth space, access to over 1,500 riders and their families, your information and links on our website, social media, press releases, etc.

$1,500 cash or in-kind supplies/services

Platinum Sponsor

The ultimate Death Ride sponsorship. 5 ride entries, 1 expo booth space, your logo on our website, social media, t-shirts, and bragging rights as a premier sponsor of this legendary event.

$2,500 cash or in-kind supplies/services

Huge Thanks to our 2025 PLATINUM Sponsors

Hammer Nutrition

Hammer Nutrition has joined us again and we could not be more thrilled to provide our riders with Gels and Heed at each aid station. Hammer provides superior endurance fuels, and has over 35 years of developing the most effective, natural products free of added sugars, artificial colors, flavors, chemicals and preservatives.

Harriman Law, Jonathan Harriman

Harriman Law joined us a few years with a shared concern for bicyclist safety. An attorney for bicycle crash, automobile, and personal injury cases, an active volunteer, and an avid cyclist, Jonathan Harriman will also be cycling alongside you in the Death Ride® this July!

Sasquatch Foods, Inc.

We are excited to have Sasquatch Snackers as our Platinum Sponsor for 2025!

Made with simple, non-GMO, all natural ingredients, Sasquatch Snackers give you the energy you need to reach your goal.

With great taste, quick and lasting energy, and no pointless fillers, the only thing left to discover is which of our flavors is your favorite.

California Alps Cycling

California Alps Cycling is a dedicated partner of the Death Ride, the Alpine County Chamber, our California Alps community, and an advocate of all things cycling and outdoors! Check them out...

Carson Valley Health

Carson Valley Health is your comprehensive community healthcare system, providing high-quality healthcare close to home for the residents of Carson Valley and surrounding areas. Through a joint partnership with Barton Health of South Lake Tahoe and Renown Health of Reno, our healthcare organization serves patients as your partner in health and wellness.

We are excited to share Carson Valley Health is returning this year with Volunteers and more. Please say hi to Daphne and team at Expo.

Alta Alpina Cycling Club

Alta Alpina Cycling Club are the originals creators of the Death Ride. In partnership with Alta Alpina Cycling Club (AACC), we offer the Death Ride® Training Series to help you prepare for the big event on July 13th! For more information visit the AACC webpage: https://www.altaalpina.org/training

Sierra Nevada Brewing Co., LLC

One of the longest-standing sponsors of the Death Ride, we are honored to have Sierra Nevada Brewing Co. back in action.

Beer for Exploring
Freedom’s in the wild places, and so are the best beers you’ve ever had. After skiing the slopes, reaching the summit, setting up camp—crack one open to celebrate."

Bear Valley Adventure Company (BVAC)

The BVAC Crew boast year-round offerings from world-class recreation to a well-stocked store with outdoor equipment, clothing, fuel, and more. Their friendly and knowledgeable staff are excited to outfit, rent, sell, and provide insights on anything you might need for your next adventure in Bear Valley and beyond.

If you are looking for a training up ride, Bear Valley is located at 7100 feet on Highway 4 and conveniently located at the doorstep of the “California Alps.” With breathtaking scenery, smooth roads, and an average population of 2 people per square mile, it is a spectacular place to pedal your road or gravel bike.

Enjoy their Instagram feed …

Alpine County Chamber of Commerce

We could not produce the Tour of the California Apls - Death Ride without the Chamber. Hats off to all the energy and soul that goes into our iconic ride, year and year! A massive thank you!

Shoreline Tahoe

Need a bike rental? Be sure to check out our friends here.

Shoreline of Tahoe is the #1 tune shop in the entire South Lake Tahoe region, offering unparalleled services and unbeatable prices for all your winter and summer sports equipment needs.

And, for the first time ever, you can ship your bike to their shop through SendMyGear; Bike Shipping simplified. Ship Your Bike ahead and get Straight to Riding.

Voler

We are pumped to have Voler join us again for the 2024 ride! Stay tuned for new Finisher's jersey artwork.

For over three and a half decades, Voler has proudly built premium cycling and athletic apparel, for individuals, teams and events, right here in the USA.

HiDow International

TENS & EMS Technology

Are you suffering from sore aching muscles, stiff neck, back pain, or stress? Get instant relief in the comfort of your home with HiDow.

Be sure to stop by their booth at Expo and say hi to Alex and check out their TENS Units/Muscle Stimulators, Recovery Products and Accessories.

Pickle Juice

Thanks to Pickle Juice® for helping Death Ride participants crush their goals. Pickle Juice® will be available at most major rest stops throughout the course to stop muscle cramps and give you the edge you need to finish!

Desolation Hotel Hope Valley

Hope Valley is considered the best resort in the High Sierra! This magical property is nestled within the slopes of the eastern Sierra Nevada Mountains just 20 minutes for the beautiful shores of South Lake Tahoe. The resort offers you elevated comfort with adventure waiting just outside your cabin door. This enchanting valley is know for its breathtaking vistas, fall colors, summer and winter activities galore.

Kirkwood Mountain Resort

Kirkwood Mountain Resort is a proud partner of the Death Ride and all things Alpine recreation. From world-class skiing and snowboarding in the winter to hiking, mountain biking, and more in the summer, Kirkwood offers endless opportunities for adventure in the heart of the Sierra Nevada.

Alpine County Official

Huge Thank-You to the Alpine County Board of Supervisors, Planning Commission, Community Development Public Works, Sheriff's Office, and Administration for supporting this year's ride.

Caples Lake Resort

Relaxation & Adventure Await

Caples Lake Resort boasts eight cabins, hosting 2 - 6 guests each. Each cabin, except Cabin 6, has a full kitchen with a stove, oven, coffee maker, microwave, and full refrigerator. Cabin 6 offers a kitchenette, with a stove, coffee maker, microwave, and mini fridge. During the summer months, each cabin has their own gas BBQ and fire pit.

2025 Sponsors

Barton Health

A huge shout out to Barton health for our on course medical staff. Thank you doctors and nurses for making our event possible. We could not do this without you!

Bear Valley Mountain Resort

What makes Bear Valley the best-kept secret in the Sierra? For families and lovers of nature and the outdoors, Bear Valley offers unfettered access and accommodations for all-season recreation and relaxation — and all without the crowds. Nestled halfway between Lake Tahoe and Yosemite in the high Sierra, Bear Valley is a paradox of sorts — a vast alpine basin filled with all the means to explore four seasons while being so small it feels like a private escape to granite-filled solitude.

Plan Your Visit here

Adventure Sports Journal

Because they love the outdoors, and so do we! ASJ is a natural partner in the Death Ride. Read up on all things active and outdoors, from cycling, hiking, climbing, and surfing...