Sponsor the West's Premier Cycling Challenge

Put your brand in front of thousands of cyclists from all over the world! The Death Ride® - Tour of the California Alps is an opportunity to get brand recognition, connect with the outdoor community, and foster an ongoing love for cycling.

Silver Sponsor

1 ride entry, expo booth space, your logo displayed on our website with a link to your business, your company name printed on the official event t-shirts sponsor banner placed at the event, and more.

$500 cash sponsorship

Gold Sponsor

3 ride entries, 1 expo booth space, access to over 1,500 riders and their families, your information and links on our website, social media, press releases, etc.

$1,500 cash or in-kind supplies/services

Platinum Sponsor

The ultimate Death Ride sponsorship. 5 ride entries, 1 expo booth space, your logo on our website, social media, t-shirts, and bragging rights as a premier sponsor of this legendary event.

$2,500 cash or in-kind supplies/services

Huge Thanks to our 2024 PLATINUM Sponsors

Inka Solutions

We are excited to have Inka Solutions as our newest Platinum Sponsor for 2024!

California Alps Cycling

California Alps Cycling is a dedicated partner of the Death Ride, the Alpine County Chamber, our California Alps community, and an advocate of all things cycling and outdoors! Check them out...

Alta Alpina Cycling Club are the originals creators of the Death Ride. In partnership with Alta Alpina Cycling Club (AACC), we offer the Death Ride® Training Series to help you prepare for the big event on July 13th! For more information visit the AACC webpage: https://www.altaalpina.org/training

Yates Law, PC

Huge shout out to Yates Law, PC for supporting the Death Ride for many years as a participant, and returning as a Platinum Sponsor. You'll get a chance to see founder, Joe Yates, out there on course!

Hammer Nutrition

Hammer Nutrition has joined us again and we could not be more thrilled to provide our riders with Gels and Heed at each aid station. Hammer provides superior endurance fuels, and has over 35 years of developing the most effective, natural products free of added sugars, artificial colors, flavors, chemicals and preservatives.

Harriman Law, Jonathan Harriman

Harriman Law joined us a few years with a shared concern for bicyclist safety. An attorney for bicycle crash, automobile, and personal injury cases, an active volunteer, and an avid cyclist, Jonathan Harriman will also be cycling alongside you in the Death Ride® this July!

Sierra Nevada Brewing Co., LLC

One of the longest-standing sponsors of the Death Ride, we are honored to have Sierra Nevada Brewing Co. back in action.

Beer for Exploring
Freedom’s in the wild places, and so are the best beers you’ve ever had. After skiing the slopes, reaching the summit, setting up camp—crack one open to celebrate."

Bear Valley Adventure Company (BVAC)

The BVAC Crew boast year-round offerings from world-class recreation to a well-stocked store with outdoor equipment, clothing, fuel, and more. Their friendly and knowledgeable staff are excited to outfit, rent, sell, and provide insights on anything you might need for your next adventure in Bear Valley and beyond.

If you are looking for a training up ride, Bear Valley is located at 7100 feet on Highway 4 and conveniently located at the doorstep of the “California Alps.” With breathtaking scenery, smooth roads, and an average population of 2 people per square mile, it is a spectacular place to pedal your road or gravel bike.

Enjoy their Instagram feed …

FulGaz

☠️ The Virtual Death Ride is back with new GoPro 12 footage. Are you ready for the ultimate cycling challenge? This is your chance to conquer one of the most legendary rides in the world, from the comfort of your own home. https://fulgaz.com/event/the-death-ride-challenge/

Alpine County Chamber of Commerce

We could not produce the Tour of the California Apls - Death Ride without the Chamber. Hats off to all the energy and soul that goes into our iconic ride, year and year! A massive thank you!

Voler

We are pumped to have Voler join us again for the 2024 ride! Stay tuned for new Finisher's jersey artwork.

For over three and a half decades, Voler has proudly built premium cycling and athletic apparel, for individuals, teams and events, right here in the USA.

Bear Valley Mountain Resort

What makes Bear Valley the best-kept secret in the Sierra? For families and lovers of nature and the outdoors, Bear Valley offers unfettered access and accommodations for all-season recreation and relaxation — and all without the crowds. Nestled halfway between Lake Tahoe and Yosemite in the high Sierra, Bear Valley is a paradox of sorts — a vast alpine basin filled with all the means to explore four seasons while being so small it feels like a private escape to granite-filled solitude.

Plan Your Visit here

Pickle Juice

Thanks to Pickle Juice® for helping Death Ride participants crush their goals. Pickle Juice® will be available at most major rest stops throughout the course to stop muscle cramps and give you the edge you need to finish!

Desolation Hotel Hope Valley

Hope Valley is considered the best resort in the High Sierra! This magical property is nestled within the slopes of the eastern Sierra Nevada Mountains just 20 minutes for the beautiful shores of South Lake Tahoe. The resort offers you elevated comfort with adventure waiting just outside your cabin door. This enchanting valley is know for its breathtaking vistas, fall colors, summer and winter activities galore.

Sol Sunguard

Sol Sunguard products are different and better. We think about sun protection is a unique way. All Sol Sunguard products are purpose built. They did not start out as a cosmetic formula and then add some sunscreen filters. Good Science starts with a clear objective - Make sunscreens that athletes can use in the most extreme sport environments without risk of sunburn, eye sting, grease or contaminated gear.

Alpine County Official

Huge Thank-You to the Alpine County Board of Supervisors, Planning Commission, Community Development Public Works, Sheriff's Office, and Administration for supporting this year's ride.

2024 Sponsors

Barton Health

A huge shout out to Barton health for our on course medical staff. Thank you doctors and nurses for making our event possible. We could not do this without you!

Cycle California

A long-time partnership with Cycle California Magazine has helped us build the Death Ride into the iconic cycling event that it is. Looking for bicycling inspiration? Go to the source for the latest on all things cycling - road, mtb, and more!

Adventure Sports Journal

Because they love the outdoors, and so do we! ASJ is a natural partner in the Death Ride. Read up on all things active and outdoors, from cycling, hiking, climbing, and surfing...

Kirkwood Mountain Resort

Kirkwood Mountain Resort is a proud partner of the Death Ride and all things Alpine recreation. From world-class skiing and snowboarding in the winter to hiking, mountain biking, and more in the summer, Kirkwood offers endless opportunities for adventure in the heart of the Sierra Nevada.

Battle Born Clothing

We are honored to bring back Battle Born Clothing for this year's screen-printed Death Ride t-shirts. They take pride in providing the highest quality custom apparel and promotional items for your club, group, event, or small business. Based in the heart of Northern Nevada, they serve our local community with unwavering dedication and passion. But their commitment to excellence knows no boundaries, as they also offer nationwide shipping, ensuring that the Battle Born quality reaches every corner of the country.

Silver State Barricade & Sign

Silver State Barricade and Sign provides clients with the highest quality designs on the best materials, making them an industry leader. They’re all about quality and that is obvious in all our work.

Signs • Banners • Vehicle Graphics • Traffic Control Services • Equipment Rentals • & Much More!